This year we co-curated the first edition of “Fresh Design” which was taking place alongside the 6th edition of the “Fresh Paint Art Fair”in Tel Aviv, from May 21st to May 25th.
The fair showcased more then 50 Israeli designers with the will to create an Israeli forum for design. We built a completely new platform for Israeli designers, putting up a 1000 square meters tent next to the art fair, and in the Greenhouse, showcasing 35 young promising designers.
The Design Greenhouse at Fresh Design is based on the model of the Independent Artists’ Greenhouse – an original model of Fresh Paint art fair. The Greenhouse will present around a hundred designer items, from the best concocted by the minds of our young designers, in their studios and workshops. All the designers taking part in the Greenhouse are at the early stages of their commercial careers and have been chosen by the fair’s Greenhouse committee and consultants. The selected items represent a broad and diverse range of design types, areas of usage and activity and scales – from the familiar and functional, through the decorative to the conceptual. It has been an absolute privilege to work with Fresh Design’s and Fresh Paint’s small team, Art Director and Head Curator Yifat Gurion, and CEO and co-founder Sharon Tillinger.
The 2013 Greenhouse Committee:
Yael Taragan, independent designer and researcher. Teaching at the Department of Jewellery & Fashion Design at Bezalel Academy of Arts and Design, Jerusalem
Pini Leibovich, designer and senior lecturer at the Industrial Design Department, Shenkar College of Engineering and Design
Ifat Finkelman, Architect, Department of Architecture, Bezalel Academy of Arts and Design, Jerusalem
Naama Steinbock, designer, senior lecturer at HIT, Holon Institute of Technology
Fresh Design presented selected projects by Israeli designers, leading designer labels and design shops :
Tumai Studio | Slow Motion project | D-Vision | Medusa | Studio Khan | Kastiel | Arik Ben Simhon | Studio Under | Talents Design | Sara Shuraki Ceramics | Mika Barr – Produkts |Made in London by Pazit Ofner Dines | Knitted and folded by Ariel Zuckerman and Oded Sapir |Jacquar 2.0 | Light Objects and 009 by Naama Hofman and Dikla Ben Ari | Bullet Collection by Itay Bar-On and Oded Webman | Soho | Noam Dover and Michal Cederbaum | Asaf Weinbroom | Globes | Monkey Business | Daniella Lehavi |Boris Oicherman installation | Sarit Shani-hay | Studio Ubico | Periscope Gallery presenting Magenta studio